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When you decide to advertise on KLAY Radio you know you will be reaching the right listeners at the right price. That's because KLAY has had the same ownership for over 40 years and broadcasts 24/7 to a population base that exceeds 1 million people. Our licensed broadcast pattern extends from downtown Seattle, through Tacoma and into the state's capital of Olympia. We are the only commercial radio station in Tacoma and our large, loyal listener base is well established.

KLAY's listeners are mature, motivated, educated, high earning and hard working. Demographically, 51% are men, 49% women, with a median age of 43. They are homeowners, business owners, and military with spendable income.

KLAY's scheduled spot rate is $25.00 per 30 second spot/ $30.00 per 60 second. All spots are fully produced and usually include production costs. Program sponsorships and promotional packages are tailored to meet your advertising objectives and to substantially reduce your cost per spot.

Everyday businesses take advantage of KLAY'S "Community Conversation" advertising program. It is an introductory advertising package that can't be beat and includes:

1. 50 x 30-second fully produced commercial spots, plus evening 'bonus' spots,

2. One 8 to 10-minute live or pre-taped interview to air during our morning drive time program, discussing your services in more detail,

3. Special promotional announcements to tell our listeners about your upcoming interview,

4. Streamed 'live' world wide on the internet,

5. All production costs,

6. A copy of your interview and commercial advertisement on CD.

The above program is a $1,250.00 package based upon KLAY'S rate schedule. However, as a small local business we will offer the package for $390.00. This is only $7.80 per spot and includes everything else listed above an no extra cost!

KLAY has block time available in 30 and 60-minute segments based upon availability. Rates vary based upon scheduled airtime and program length. Promotional spots and interviews to support your program are often included in the block rate.

All things considered, you will not find a more cost effective way to reach your customers throughout the South Puget Sound area of Washington state on radio than by advertising your products and services on KLAY 1180 AM - Your Conversation Station.

Sincerely,

Bob McCluskey & Bruce Bond

(253) 584-1480

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